When starting your real estate website you may start with the mindset that you will cover everything about real estate in your city. This is a big goal and if there are no true competitors in your area it may be one that you can easily achieve. When there is competition online you can quickly rise to the top of the search engines when you choose to dominate a niche. In fact choosing to dominate a smaller segment online will often get you more business.Choosing a Niche
The wonderful part about real estate is it allows you the opportunity to specialize. Many real estate agents are fearful of specialization, but in reality it will actually bring your more business. After all, you wouldn’t go to a Dr. who was a brain surgeon, foot doctor, and a dermatologist would you? No! You go to a Dr. who is a specialist because they can help you solve a specific problem because that is all they deal with on a daily basis.
Before you choose a niche, take the time to think about which aspect of real estate you are most passionate about. This may go against what others tell you in your office, but think deeply about what you really enjoy and you will be able to really dominate when you feel most strongly about a particular area of real estate.
Let your Real Estate Marketing Shine in a Niche
Dominating a niche means taking the time to absolutely master it. This may be the most difficult part because you may already be close to absolute mastery. The aspects that seem second nature to you are what people are looking for so you will have to dig deep and think back to a time before you knew anything about the niche.
For example, when you are in an area that has land, you probably know every aspect about how the land can be used, but in reality most people have no idea what they are doing when it comes to purchase raw land. For example:
Land Use – Write about the many uses of raw land in your area. There may be some parts that are good for farming and some that would be better for development. Write about the different uses of land in the many parts of your city.
Utilities – Some people are unaware that utilities and services may not have been provided to some parcels. Share the aspect that you can add value to a parcel by bringing utilities to it. Give them an idea of what that process is like and how you can make it easier.
Evaluation – Land has many different inspections that traditional homes and condos. Share with your visitors how soil or wells can be tested. Let them know that they may even want their land surveyed to verify the lot lines.
Remember you are the expert, so share that expertise online. What is obvious to you is not obvious to many. When you share your expertise and your passion it will come to life in your writing.Concentrating your writing efforts on a particular niche will not only help your visitors see that you are an expert; it will also help the search engines see that you are an expert. When you take the time to write 20+ pages, just about land then the search engines will identify you as a local expert and start sending traffic your way. It will take a bit of time, but it will be well worth your marketing efforts.